Lyra is an innovative influencer marketing platform that allows influencers to collaborate with brands and companies for online and in-person sponsored opportunities. It is a free, simple, and easy to use the platform.
We do not have any restrictions on the number of followers needed to join the Lyra community. We believe that everyone has some level of influence on each other, and this influence is valuable to brands and companies.
The mobile app makes it easy for anyone to join Lyra to leverage their influence. The app connects instantly with major social media platforms, creating a profile within seconds. Minimal financial information is required to allow for automated and direct payments after sponsored opportunities. The app keeps you up-to-date on new invitations and opportunities to work with brands, allows for collaboration on content development, tracks previous opportunities and company reviews, and releases payments.
The Lyra platform offers three major services for influencer marketing:
Gigs
Unlike any other influencer platform, the Lyra app allows you to get invited to local restaurants, bars, events, and parties in exchange for your social media exposure at the venue such as live video-blogging (i.e., Instagram Stories and Facebook Live). Using GPS technology through the mobile app, Lyra can track influencers when they arrive and leave an event. Payments are either through in-kind products at the event or payments released directly through the app.
Plugs
Plugs are invitations to specific influencers for sponsored content. The platform allows for streamlined co-development of content ensuring both influencer and brand are happy with the final product. Posts are made directly through the app onto the desired social media platform and payments are released automatically.
Campaigns
Campaigns are open-invites for influencers to create and submit content. Through the Lyra app, influencers create original content based on specific instructions. If selected, influencers may be asked to post submitted content on their social media page in exchange for payment.